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Guides

Practical guides for Indian sellers

No jargon and no invented numbers. Each guide explains one task, such as getting listed on quick commerce or registering for GST, and tells you where to confirm current rules.

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Oct 2026Last updated
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Quick commerce · 5 min read

How to sell on Blinkit: onboarding steps, documents and mistakes to avoid

A practical guide to getting your products listed on Blinkit: who can apply, the documents to prepare, how onboarding works and what slows it down.

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Quick commerce · 4 min read

Zepto vs Blinkit vs Swiggy Instamart: which should a new brand start with?

How to compare Zepto, Blinkit and Swiggy Instamart for a new brand: category fit, cities, supply capacity, margins, ads and a simple way to decide.

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Marketplaces · 5 min read

How to start selling on Amazon India: accounts, documents, listings and fulfilment

A step-by-step guide to starting on Amazon India: documents, seller account basics, listing quality, fulfilment options and first-month mistakes to avoid.

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Marketplaces · 4 min read

Amazon account health: how to avoid suspensions and recover from them

What Amazon account health means, the metrics to watch, common reasons for suspension, how a plan of action works and habits that protect your account.

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Compliance · 4 min read

GST registration for ecommerce sellers: who needs it, documents and steps

Who needs GST registration to sell online in India, the documents required, the application steps on the GST portal and the returns you will file afterwards.

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Brand protection · 4 min read

Trademark registration in India and how it connects to Amazon Brand Registry

How trademark registration works in India, the main steps and timelines, and how a trademark helps with Amazon Brand Registry and protecting your listings.

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Quick commerce · 4 min read

MRP and compliance checklist for selling on quick commerce platforms

A checklist of the pack declarations, MRP rules, FSSAI details, barcodes and documents that quick commerce platforms look for before listing a product.

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Digital marketing · 5 min read

Meta and Google ads basics for D2C brands in India

How D2C brands in India can plan Meta and Google ads: tracking, break-even return, campaign structure, creatives, budgets and common mistakes to avoid.

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